Mr. Tang, with over a decade of experience in the custom home design field, has faced a common problem among various clients - dissatisfaction with kitchen and overall home organization. Through in-depth market research, he recognized the significant advantages of joining COOKTIME in this field.
Joining Experience
In September 2023, Mr. Tang explored joining COOKTIME and initiated business trials in November. In the early days of the opening, the daily average number of customers entering the store exceeded five, with in-store transactions far exceeding the cost of rent. Existing customers from his previous business transformed, achieving a 100% conversion rate, and the highest single transaction value surpassed 16,000 RMB. The first-month sales exceeded 150,000 RMB.
COOKTIME Speed - Rapid Store Opening in 25 Days
In early September of this year, Mr. Tang first learned about COOKTIME and swiftly completed the signing process. With the strong support of the headquarters, he secured a location, constructed the store with lightning speed, and actively participated in new business training. Within just 25 days, he successfully launched the new store, showcasing his remarkable execution skills.
Our store is located on the third floor of Wuchang Qunxing City Mall in Wuhan, surrounded by numerous well-known domestic and international brands. The mall offers diverse shopping choices, including luxury items, fashion, jewelry, beauty, and more.
Additionally, the mall hosts various events and exhibitions, providing a vibrant shopping experience. The mall's customer profile aligns seamlessly with the COOKTIME brand, offering ample market opportunities.
COOKTIME Flow - Opening at Zero Cost
In early November, Mr. Tang's store opened for business, even before the Double Eleven shopping festival. In the first month, the daily average number of customers entering the store exceeded five groups, with the highest single in-store transaction value surpassing 16,000 RMB. Leveraging high-quality traffic from the mall, the project's excellent attributes, market demand, and a professional service team resulted in a high conversion rate. The combined high traffic and conversion rate made the store's turnover far exceed the cost of rent. The first-month sales exceeded 150,000 RMB.
In December, the second month of operation, Mr. Tang signed the largest single order of 60,000 RMB. They expanded their sales channels through three methods: offline channels, cooperation with industry peers; online media channels, leveraging headquarters' media training for self-customer acquisition; last is the headquarter customer channels, obtaining precise customer information. The Tmall flagship store also contributed to online traffic.
Mr. Tang emphasizes that service must be the team's top priority, especially in the emerging field of COOKTIME. He understands the need for a more detailed and patient approach with a heightened service awareness.
Opening for less than two months, they are already close to recovering their investment. Now, they have clarified their development direction and believe they will soon achieve significant breakthroughs in various areas.
