Brand History
COOKTIME is a comprehensive company that specializes in solving cabinet storage issues and extends its expertise to a wide range of home organization systems. We seamlessly integrate self-driven research, manufacturing, sales, and service into a unified approach. Since our establishment in 2013, we have utilized advanced products, digital marketing strategies, and an innovative omnichannel retail model that combines online and offline experiences to establish COOKTIME as a leading brand in the field of kitchen storage solutions.
COOKTIME Organization Integrated Cabinet System
2013
- Company established
- Brand strategy established
- Goals and core values established
COOKTIME Headquarter, Changzhou, Jiangsu, 2021
2016
- MagiDrawer series launched
- Achieve ‘Golden Hook Prize’.
- Participating in the Shanghai Kitchen and Bath Expo
2017
- Tmall flagship store launched.
- Achieving its first milestone of over 10 million in sales
- Wall cabinet, pantry and blind corner storage product developing
- Retail model officially initiated
- The first successful kitchen storage renovation for a consumer was also accomplished
2018
- The employee stock ownership plan initiated
- First retail store opened in Wuxi, China
First retail store, Wuxi, Jiangsu
2019
- Revenue exceeded 100 million
- Patents surpassed 100
- New smart factory started constructing
- Awarded the title of 'E-commerce Demonstration Enterprise' by Changzhou
- City Offline stores exceeded 50
New Factory, Shangrao, Jiangxi
2020
- First commercial plaza flagship store opened in Huzhou
- NewMedia Marketing Department established
First Flagship Store, Huzhou, Zhejiang
2021
- Achieved the honor of 'National High-Paying Technology Enterprise'
- Brand Department established
- Achieved over 1 million followers across all online platforms
2022
- Commercial plaza flagship stores exceeded 50
- IPO plan initiated
Beijing Retail Store, The Mixc
Beijing Retail Store, The Mixc
Shanghai Retail Store, Westgate Mall
Nanjing Retail Store, E-PARK
2023
- Third annual New Retail Strategic Meeting held at the headquarters
- Fourth-generation MagiDrawer project launched
- Home organization project launched
- New smart factory entered the construction phase
- Achieved 'Jiangxi Provincial Technology Demonstration Enterprise'
- Global Marketing Department established
2024-2027
- Listed on Beijing Stock Exchange