Visit and Witness Craftsmanship
Recently, the management team of Haier's Smart Home brand, Three-winged Bird, visited COOKTIME for a tour and exchange. COOKTIME's Director of Business Development, He Qi, accompanied and received the guests. Subsequently, both parties engaged in an in-depth discussion on online marketing models and strategies.
The Three-winged Bird team first toured COOKTIME's storage showroom, where every product detail showcased COOKTIME's pursuit of optimal space utilization and deep understanding of user needs. The team highly praised and unanimously commended the showroom.
Online Marketing Experience Sharing
Three Winged Bird, the world's first scenario brand under Haier Smart Home, provides comprehensive ecological solutions covering appliances, home furnishings, and home decoration, with an extensive offline sales network. Since 2017, COOKTIME has leveraged e-commerce and social media to develop a new retail model that combines online and offline strategies. From precise positioning to innovative content, COOKTIME has successfully attracted numerous consumers with its unique online marketing strategies, building strong brand influence and user engagement.
In this exchange meeting, Mr. Zhuoli Xu, Chairman of COOKTIME Storage, along with the directors of the procurement, marketing, and e-commerce departments, introduced COOKTIME’s online marketing model and layout, sharing years of valuable experience and insights. The Three Winged Bird delegation expressed that COOKTIME's successful experience is worth learning from.
Complementary Advantages and Collaborative Innovation
After an enthusiastic and in-depth discussion, COOKTIME and Three Winged Bird reached a consensus on cooperation across multiple dimensions. Both parties can engage in deep collaboration in areas such as offline service provider synergy, online content marketing innovation, and the co-creation of a home ecosystem, jointly exploring new opportunities in the home industry.
- Offline Service Provider Synergy: By coordinating services, both companies can optimize resource allocation to provide consumers with more convenient and efficient home solutions.
- Online Content Marketing Innovation: Leveraging both brands' strengths and creative content, they can create a series of captivating home life scenarios, using high-quality content to reach and attract potential users.
- Home Ecosystem Co-Creation: Working together to promote product interconnectivity, they aim to build a more open and intelligent home ecosystem, offering users a more comfortable and convenient living experience.
Through this visit and exchange, both parties reached a strategic consensus on the integrated development of storage solutions and smart home technology.
COOKTIME actively collaborates with leading brands in the broad home furnishings sector, focusing on maximizing the application of storage solutions in various spaces. The goal is to fully meet users' personalized, contextual, and quality needs. With a more open mindset, an enthusiastic attitude, and firm steps, COOKTIME is determined to achieve new heights in the industry.
